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It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique. Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. With over 250 in-person events in my toolbelt from my time managing B2B events at Deloitte, I pivoted and spearheaded the transition from in-person to virtual client events, training a team of Zoom Producers. The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.

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We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes. After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. ImageCon was a success, in part, because we secured high-quality speakers and focused on providing true value to attendees by creating sessions to optimize their usage of the Cloudinary platform to improve their business. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media. Increased cost due to supply-chain constraints and staff reductions in the service industry were some of the challenges that we faced in 2022.

I analyzed the number of registrants, no-show rate, sales conversion rate, total time in the meeting, and overall engagement. This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference. I am proud that I was able to virtually deliver an Casino ohne OASIS engaging, inspiring conference when C-level attendees were used to networking in-person.

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In his free time, he enjoys playing blackjack and reading science fiction. Isaac E. Payne is an experienced technical blogger, creative writer, and lead content manager at GamblingNerd.com.

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• We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share.
• SHRM Talent Conference & Expo, SHRM Annual Conference & Expo 2023, SHRM INCLUSION 2023I was asked to step into the Event Marketing Manager role in mid-January 2022 to try and turn the tide of low registrations.
• I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year.
• It’s hard the quantify the value of employee engagement and enablement but we know it was a contributing factor in achieving our company goals and employee retention during the Great Resignation.Our biggest challenge was the balance of the « in between ».

Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come! Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time. My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry.

• In his free time, he enjoys playing blackjack and reading science fiction.
• While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact!
• Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event.
• We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees.
• We use the event, and event follow-up, to help move the prospect or customer to the finish line.

Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona. A lot of us picked this line of work for the people that get to experience what has been created as well as the people we get to see onsite work their magic. We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! With such a tight community it is hard to pick sessions and remove others – but it’s looking at the program as a whole and making decisions accordingly.With Nonprofit Summit hitting over 17K in registrations and Education Summit hitting over 10K – these were Guinness Book of World Record numbers for these industries. It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. His coffee designs were a fan favorite and helped break up the day in between conference sessions.

One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour.

So many colleagues that had become close friends over the years lost their jobs, and it was a time of turmoil and change for the industry as a whole. Drift was very quick to pivot during the pandemic and spun up a new event series that began in April of 2020. They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees. Nothing beats in-person events, and I am excited to be moving forward with these in 2022. Another challenge was creating an event strategy against a backdrop of so much uncertainty.

Keeping the team going and adding a new sense of belonging has been one of the toughest challenges. The one virtual webinar that was spun up before I was on the team had decent attendance for the company size. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.

WeAreDevelopers World Congress 2022Due to the circumstances that we were in, we were still confronted with the Corona situation at the beginning of last year, and at that time nobody knew if or in which form events could take place again in June. We were moving forward planning and executing in-person events which we hadn’t had for 2 years while also maintaining an online virtual program. It’s hard the quantify the value of employee engagement and enablement but we know it was a contributing factor in achieving our company goals and employee retention during the Great Resignation.Our biggest challenge was the balance of the « in between ». Sometimes it’s not easy to market an industry that you have no idea about but when you’re up to the challenges, you can learn a lot and push boundaries. While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way.

• These events became quarterly, and were a key driver of leads for our marketing organization.
• More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects).
• Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans.
• WeAreDevelopers World Congress 2022Due to the circumstances that we were in, we were still confronted with the Corona situation at the beginning of last year, and at that time nobody knew if or in which form events could take place again in June.
• So many colleagues that had become close friends over the years lost their jobs, and it was a time of turmoil and change for the industry as a whole.
• We were moving forward planning and executing in-person events which we hadn’t had for 2 years while also maintaining an online virtual program.

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I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior to the pandemic. I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies. We were able to triple our event revenue through sponsorships in 2021 and keep our attendees over the 1,500 mark, even in the midst of Zoom fatigue and Covid-craziness.I think it’s the constant evolution of our jobs while maintaining work/life balance. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies.

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Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. Our hosted event series included about 8 virtual events across North America and EMEA markets. The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge.

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We were proud of the Greentech Festival Berlin, which had nearly 15,000 people in attendance on sit); Greentech Festival Launch NY 2022, and Greentech Festival Launch Singapore 2022We managed to capture the attention of a high-level political and business audience, which led to strong media coverage of the happenings at our events.We managed to attract over 18,000 attendees globally and had a media reach of over 800 Million across all our projects. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about. Many organizations were hosting virtual events, so I wanted to offer a valuable, interactive experience that stood out. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years.

Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted. Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. I learned to be more creative and utilize annotations, polling, gift boxes, and UberEats vouchers to deliver unique events that ultimately generated sales.

Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours. I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag. Save my name, email, and website in this browser for the next time I comment. We put these plans into play during the last week of February 2022, just a month before our early bird pricing break for Annual conference was scheduled to expire.

Goals for attendance were split around 70% virtual and 30% in-person due to lingering issues from the pandemic and the new variants (travel restrictions, mask and vaccine mandates, and work from home environments). SHRM Talent Conference & Expo, SHRM Annual Conference & Expo 2023, SHRM INCLUSION 2023I was asked to step into the Event Marketing Manager role in mid-January 2022 to try and turn the tide of low registrations. It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels. Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully.

While people are working from home more than ever (not a new thing for me), it seems the demands for productivity are only getting higher and higher and balance is very hard to find! Making sure that myself and the greater team stay nimble and creative in our brainstorming sessions while also allowing space for repeating what’s been working was a fine balance that we continuously aimed for throughout the year. A large part of that registration number was driven by this pre-conference activity called Capture the Flag. While we knew 10,000 people would be doubling our registration year over year, we were confident we could get there.

With our platform we are able to build, move and engage audiences no matter where they are in their journey with Salesforce. Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes.

The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time. This was extremely important during a time where live events (which we had relied on heavily) were no longer happening, and yet our goals had not been adjusted accordingly. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs. This allowed us to create more effective and engaging virtual events from the start and maximize our budget. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability.

From India to Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations. Turning our traditional analytics into correlative predictors is a journey we’re on and represents the largest challenge we faced in 2022. And, do so in a way that is thoughtful and personalized.Our biggest challenge was interpreting data and fighting the confirmation bias that we all have.